We exist to make spaces unforgettable.
SM Connect brings together strategists, designers, and technologists to reimagine how places engage the senses and spark human connection. From cultural destinations to retail and hospitality, we work with clients to imagine, design, and deliver visitor journeys that are as commercially effective as they are emotionally resonant.
As part of Swan & Maclaren, we connect big ideas to real-world delivery.
We help brands turn space into experience. As retail shifts beyond transactions, we design environments that connect emotionally — blending storytelling, technology, and spatial strategy. The result: increased footfall, deeper loyalty, and spaces that work harder for the brand.
We design cultural spaces that welcome, educate, and resonate. From museums to community centres, we combine storytelling, architecture, and interactivity to shape meaningful visitor journeys. Our work supports institutional missions, helping engage audiences and build lasting relevance.
We create destinations that immerse and inspire. From IP-driven zones to original story worlds, our environments blend narrative, design, and technology. These experiences increase visits, extend stay, and turn real estate into memorable, revenue-generating attractions.
We design hospitality spaces that elevate guest experience through flow, sensory detail, and brand clarity. From resorts to wellness retreats, our work strengthens emotional connection and operational efficiency.
Our Services
From strategic planning to immersive design, we deliver end-to-end spatial solutions—uniting brand, story, technology, and user flow to craft environments that resonate and perform.
STRATEGY
We uncover human insights and craft experience principles that guide every aspect of design. Through qualitative and quantitative research, we define what matters to your audience—and shape strategies that turn complexity into clear, meaningful experiences.
We align experience design with your business model to drive measurable outcomes.
By understanding your revenue drivers, audience behaviors, and operational realities, we help design experiences that enhance customer value, brand perception, and profitability.
We define digital ecosystems that amplify engagement across the physical journey.
From interactive touchpoints to seamless backend integration, we map opportunities for technology to delight, inform, and connect.
We shape how space, story, and function come together. Through zoning, sequencing, and spatial hierarchy, we translate design intent into workable programs that support both user flow and operational needs.
DESIGN
We bring brand identities to life through spatial design. Every form, surface, and interaction becomes a carrier of brand meaning—designed to express purpose, evoke emotion, and build recall.
We design immersive, story-rich environments that transport audiences into new worlds.
From themed attractions to flagship installations, we use scenography, props, lighting, and sound to build highly engaging environments.
We design exhibitions that inform, involve, and inspire. From layout and artifact placement to interpretive storytelling and interactive layers, we shape how knowledge is explored and remembered.
We translate strategy into early-stage design directions that shape the overall look, feel, and function of a space. Our concepts include moodboards, layout studies, and key experience moments—setting the creative foundation for further development.
We create dynamic digital touchpoints that respond to presence, movement, and curiosity. Our work spans responsive walls, gamified stations, sensors, and kinetic content—all designed to deepen engagement and spark wonder.
We guide people through space with clarity and confidence. Through signage, environmental graphics, and visual systems, we create intuitive journeys and strengthen place identity.
We’re proud to have worked with diverse clients with a wide-ranging problems.
else we can
create together.
We Don’t Just Design Spaces
We Create Transformative Environments
Where Vision Becomes Reality.
